About

Femininity, grace, elegance, creativity, freedom of expression, and a unique vision of art are translated into shapes, colors, lines, and cuts designed to flatter the body of a real woman. The fashion concepts and collections we have envisioned over the past 20 years bring together special chapters of a very intimate and personal story.

My artistic universe began to take shape early on when I dreamed of becoming a professional dancer, but unforeseen medical problems forced me to drop out of classes. However, I never abandoned the idea of dance, which I translated into my designs – the ballerina silhouette became the symbol of Dana Tănase's creations.

I learned to sew as a child, and as I studied fashion design, I evolved, creating unique styles for friends and family. In 2003, I opened my first design studio in Constanța, and alongside creating custom pieces for clients, I started collaborating with television, initially as a member of the jury on a fashion shopping show and later as a presenter (over 120 editions).

In 2008, I moved the workshop to Brașov, trading the sea breeze for the fresh mountain air. Even ballerinas need, from time to time, to start a new chapter and change their scene. My clean cuts, innovative shapes, and emblematic motifs have captivated both real women and well-known personalities from showbiz, such as Nadia Comăneci, Andreea Marin, Alina Pușcaș, and many others.

To me, fashion is wearable art, an amazing dance performed by a ballerina through the seasons with grace and femininity.

I want to share with you the art that flows from my heart to yours!

Love, Dana